How It’s Made

We’re proud to be able to say that our chairs are produced locally, by hand, with partners we trust – especially for you.

Here’s how it’s done:

It Starts with Our Component

An inventory of components is made in Uxbridge by our fabrication partner, AR18. A large production volume ensures economies of scale and a quick production time.

Using custom jigs, the curved elements of our component are bent by hand from a solid 12mm steel bar. A solid steel support structure for the seat is then welded to the component legs before the full piece is sent for powder coating.

Add a Seat, Back and Arms

At our workshop in Tottenham, we cut and finish the wood elements for your chair (if you’ve chosen that). Each chair is designed to order and made by hand. A lack of automation means each piece is not only customised, but totally unique.

High quality plywood (18mm Baltic birch) is used to make your chair pieces before it goes through a finishing process where the wood is sanded, painted and varnished multiple times.

Finished with Upholstery

Your chair will be upholstered in your choice of fabric in East London at Shoreditch Design Rooms. Experts in the business, these are people who not only upholster furniture, they also teach the craft – and can even arrange to teach you how to do it!